Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement.
Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement.
Unlike traditional advertising, which often requires payment regardless of user engagement, PPC allows advertisers to pay only when a measurable interaction, such as a click, occurs. This model enables advertisers to evaluate the effectiveness of advertisements and target specific user actions.
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).