Customer relationship management

corporate task of optimizing the existing resources in a company

process of managing interactions with customers

e-commerce concept

form of marketing emphasizing customer retention and satisfaction, not sales transactions

loyalty measure between -100 and 100

the process of raising buyer interest and generating inquiries from prospective clients, often in the form of name and contact information

business providing software via the web

Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. This way, the firm will not run out of ideas regarding the design to be created and at the same time, it will further strengthen the business relationship between the firm and its customers. Another meaning is the creation of value by ordinary people, whether for a company or not.

metric to predict how much a business can earn from an average customer over the course of the entire relationship

ability of a company or product to retain its customers over some specified period

automation software systems

acquiring potential new business clients

the contribution to profit attributable to marketing divided by the marketing 'invested' or risked

marketing term

magazine produced by a business as a means of communicating to its customers

gathering and analyzing customer information

category of business activity

software creating a unified customer database accessible to other systems

Zammad is a free helpdesk or issue tracking system. It offers the connection of various channels like email, chat, telephone, Twitter, or Facebook. Zammad is developed in the programming languages Ruby and JavaScript. The name Zammad comes from the Bavarian language and means "together".

the total combined customer lifetime values of all of the company’s customers