Japanese mascots

Mario (; ) is a character created by Japanese video game designer Shigeru Miyamoto. He is the star of the Mario franchise, a recurring character in the Donkey Kong franchise, and the mascot of their owner, the Japanese company Nintendo. Mario is an Italian plumber who lives in the Mushroom Kingdom with his younger twin brother, Luigi. Their adventures generally involve rescuing Princess Peach from the villain Bowser while using power-ups that give them different abilities. Mario is distinguished by his large nose and mustache, overalls, red cap, and high-pitched, exaggerated Italian accent. Pr

Pikachu (; Japanese: , Hepburn: ) is a Pokémon species in Nintendo and Game Freak's Pokémon media franchise, and the franchise's mascot. First introduced in the video games Pokémon Red and Blue, it was created by Atsuko Nishida at the request of lead designer Ken Sugimori, with the design finalized by Sugimori. Since Pikachu's debut, it has appeared in multiple games including Pokémon Go and the Pokémon Trading Card Game, as well as various merchandise. While Pikachu has been primarily voiced in media by Ikue Ōtani, other actors have also voiced the character including Kate Bristol, Ryan Reyno

video game character from the eponymous video game franchise

fictional character by Sanrio

persona of the vocal software voicebank by the same name

fictional ape from the Donkey Kong series

character in the Doraemon series

is a giant divine moth-like monster, or daikaijū, which first appeared in the eponymous 1961 film, directed by Ishirō Honda and produced and distributed by Toho. Mothra has appeared in several Toho tokusatsu films, often as a recurring monster in the Godzilla franchise. She is typically portrayed as a colossal sentient moth, accompanied by two miniature fairies speaking on her behalf. Unlike several other Toho monsters, Mothra is a largely heroic character, having been variously portrayed as a protector of her own island culture, the Earth and Japan. Mothra's design is influenced by silkworms,

Eevee (), known in Japan as , is a Pokémon species in the Pokémon franchise. Created by Satoshi Tajiri and designed by Motofumi Fujiwara, it first appeared in the video games Pokémon Red and Blue. It later appeared in a variety of merchandise, spin-off titles, and both animated and printed adaptations of the franchise. It is also the game mascot and starter Pokémon for ''Pokémon: Let's Go, Eevee!''

A Mii ( ) is a customizable avatar used by Nintendo on their Wii, Wii U, Nintendo Switch, and Nintendo Switch 2 video game consoles and mobile apps, including the Nintendo DS and Nintendo 3DS handhelds. The name is a portmanteau of "Wii" and "me", referring to them typically being avatars of the players.

mascot of Japanese NHK TV network

R.O.B. (Robotic Operating Buddy) is a toy robot accessory for the Nintendo Entertainment System (NES). He was key to the NES's launch in October 1985, as a redesign of the which had been launched in July 1985 in Japan for Famicom and was available as part of the Deluxe Set until 1988. During its short lifespan, only two games in the Robot Series were released: Gyromite and Stack-Up.

official mascots of the 2020 Summer Olympic and Paralympic Games

singing voice synthesizer software

fictional video game character from the Animal Crossing series

fictional character in the Metal Gear series

protagonist character of the franchise of the same name by Namco

fictional character from Nausicaä of the Valley of the Wind

advertising character

fictional character from Fatal Fury and The King of Fighters

fictional character from Urusei Yatsura

is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their kawaii (cute) and unsophisticated designs, often incorporating motifs that represent local culture, history or produce. They may be created by local government or other organizations to stimulate tourism and economic development, or created by a company to build on their corporate identity. They may appear as costumed characters (or kigurumi) at promotional events and festivals. Yuru-kyara has become a popular and lucrative busin

thumb|Myaku-Myaku appearing at an event in Nagoya in September 2024 , officially stylized in all caps as MYAKU-MYAKU, is the mascot and yuru-chara representing Expo 2025, a world's fair held between April 13 and October 13, 2025, in Osaka, Japan. It was designed by picture book illustrator and named through a public contest by entrants Miyuu Kawakatsu and Hinata Sakuda in early 2022.

official mascots of the 1998 Winter Olympics in Nagano

thumb|264x264px|Kyorochan as seen on the Kyorosk. is a fictional bird that serves as a mascot for the Japanese chocolate ChocoBall, manufactured by Morinaga & Company. He first appeared in 1967, replacing the character Chappy, a space-themed squirrel from Space Boy Soran, who was the original mascot for the brand, first appearing in 1965.

fictional character from the video game series Castlevania

is a character of the 2011 anime series Puella Magi Madoka Magica and its 2013 sequel The Rebellion Story. They are also a "messenger of magic" that can grant any wish to a certain girl, on the condition that she become a magical girl and fight against the witches, who are in fact themselves corrupted magical girls. It is later revealed that their true name is Incubator. Kyubey's true goal in creating magical girls and witches is to counter entropy and stave off the heat death of the universe.

Japanese businessman

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celebrity western lowland gorilla residing in Japan