Hello Kitty
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Hello Kitty is a fictional character created by the Japanese company Sanrio. The character has become one of the most recognizable and commercially successful mascots in the world, appearing on countless products and in various media since its introduction.
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Hello Kitty, also known by her real name Kitty White, is a fictional character created by Yuko Shimizu, designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as a British anthropomorphic white cat with a red bow and no visible mouth. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow.
Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. Originally, Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. The brand went into decline in Japan after the 1990s, but continued to grow in the international market. By 2010, the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon". She did about $8 billion at retail in 2013.