KSI

Olajide Olayinka Williams "JJ" Olatunji ( born 19 June 1993), known professionally as KSI, is a British influencer, musician, and former professional boxer. He is a co-founding member of YouTube group the Sidemen, the co-founder of Misfits Boxing and co-owner of several businesses, including Prime Hydration and Lunchly. KSI has also served as a judge on ''Britain's Got Talent'' since 2026.

beverage range created and marketed by Prime Hydration, LLC