
Olajide Olayinka Williams "JJ" Olatunji ( born 19 June 1993), known professionally as KSI, is a British influencer, musician, and former professional boxer. He is a co-founding member of YouTube group the Sidemen, the co-founder of Misfits Boxing and co-owner of several businesses, including Prime Hydration and Lunchly. KSI has also served as a judge on ''Britain's Got Talent'' since 2026.
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Acting · Watford, England, UK
Olajide Olayinka Williams "JJ" Olatunji, known online as KSI, is a British YouTuber, internet personality and rapper known for his YouTube video content. Olatunji is a member and co-founder of the entertainment collective known as the Sidemen, alongside six other British YouTubers, producing online videos and merchanise to a combined audience of over 53 million followers.
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Olajide Olayinka Williams "JJ" Olatunji, better known as KSI, is an English YouTuber, internet personality, musician, and boxer. He is also part of the British YouTube group known as the Sidemen. In 2019, he was ranked second by The Sunday Times in its list of the top 100 UK influencers. KSI registered his main YouTube account in 2009 and built a following posting gaming-commentary videos of the FIFA video game series. As his fan base has grown, his YouTube content has diversified to include vl
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via Wikidata · CC0
Olajide Olayinka Williams "JJ" Olatunji ( born 19 June 1993), known professionally as KSI, is a British influencer, musician, and former professional boxer. He is a co-founding member of YouTube group the Sidemen, the co-founder of Misfits Boxing and co-owner of several businesses, including Prime Hydration and Lunchly. KSI has also served as a judge on ''Britain's Got Talent since 2026.
Born in London to parents of Yoruba heritage and raised in Watford, KSI was privately educated at Berkhamsted School. He registered his main YouTube channel KSI—then known as KSIOlajidebt—in 2009 and built a following through his commentary videos of the FIFA video game series. His content later diversified to include vlogs and comedic skits. In 2019, he was ranked second by The Sunday Times in its list of most influential online creators in the United Kingdom. In 2021, he was listed in the Europe Entertainment category of Forbes 30 Under 30; he was later ranked by Forbes as the second-top creator of 2023. As of January 2025, he has over 44 million subscribers and 14 billion video views across his three active YouTube channels.
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Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).