Marketing analytics

Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement.

activities of individuals, groups, and organizations associated with the purchase, use and disposal of goods and services

plan for achieving marketing goals within an organization.

percentage of views on a certain web page that made a desired click

the price an advertiser has to pay for 1000 ad impressions on a single web page

marketing indicator

measure of cost of online advertising

economic concept

performance metric for success of an internet product

measure of the number of individuals or items moving into or out of a collective over a specific period of time

Management information system supporting decision making

SERVQUAL is a research tool used to measure customer perception of service quality by comparing what customers expect from a service to how the service actually performed. The tool was developed in the United States in the mid-1980s by researchers A. Parasuraman, Valarie Zeithaml, and Leonard L. Berry and can be implemented in after-service processes.Parasuraman, A, Ziethaml, V. and Berry, L.L., "SERVQUAL: A Multiple- Item Scale for Measuring Consumer Perceptions of Service Quality", Journal of Retailing, Vol. 62, no. 1, 1985, pp 12-40.

audience for advertising

the online advertising cost per view

marketing term

the contribution to profit attributable to marketing divided by the marketing 'invested' or risked

software creating a unified customer database accessible to other systems