Memetics

American philosopher (1942–2024)

1976 essay by Richard Dawkins

marketing strategy that uses existing social networks to promote a product

Memetics, or the study of memes, is an emerging discipline in cultural evolution, based on the idea that culture can be reduced to the study of cultural units, called memes: ideas, behaviors, beliefs, and expressions that spread from person to person in a culture through imitation. The term "meme" was coined by biologist Richard Dawkins in his 1976 book The Selfish Gene, to illustrate the principle that he later called "Universal Darwinism". All evolutionary processes depend on information being copied, varied, and selected, a process also known as variation with selective retention. The conve

theory

evolution of societies

British writer and academic

fictional story created by biologist Lyall Watson, calling it a biological phenomenon

Family of theories within the field of cognitive linguistics

early customer of a company, product, or technology

1991 essay by Richard Dawkins

theory of linguistic meaning developed by Charles J. Fillmore, relating linguistic semantics to encyclopedic knowledge; posits that one cannot understand the meaning of a word without access to all the essential knowledge relating to that word

type of marketing

American engineer

leadership by an active media user for lower-end media users

Mediology (French: médiologie) broadly indicates a wide-ranging method for the analysis of cultural transmission in society and across societies, a method which challenges the conventional idea that 'technology is not culture'. The mediological method pays specific attention to the role of organisations and technical innovations, and the ways in which these can ensure the potency of cultural transmission - and thus the transformation of ideas into a civilisational worldview capable of sustained action.

Model of cultural evolution

essay by Susan Blackmore