marketing strategy that uses existing social networks to promote a product
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Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
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Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).