Skip to content
Category

Prospect theory

page 1
behavioral economics
discipline of economy studying the effects of psychological, cognitive, emotional, cultural and social factors on decisions
uncertainty
thumb|Situations often arise wherein a decision must be made when the results of each possible choice are uncertain.
anchoring
an effect where an individual depends too heavily on an initial piece of information when making decisions
availability heuristic
tendency and mental shortcut of preferring an item with more available information
prospect theory
theory of behavioral economics and behavioral finance that was developed by Daniel Kahneman and Amos Tversky in 1979
framing
set of concepts and theoretical perspectives in social sciences on how individuals, groups, and societies, organize, perceive, and communicate about reality
hindsight bias
tendency to perceive past events as more predictable than they actually were at the time
Thinking, Fast and Slow
2011 non-fiction work by Daniel Kahneman
framing effect
cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations
status quo bias
an emotional bias, which is a preference for the current state of affairs as opposed to a change
loss aversion
people's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman
illusory truth effect
tendency to believe false information when repeated
Representativeness heuristic
tool for assisting judgement in uncertainty
endowment effect
the finding that people are more likely to retain an object they already own than to acquire that same object when they do not own it
planning fallacy
concept in behavioral economics that predictions about how much time will be needed to complete a future task display an optimism bias and underestimate the time needed
Equity premium puzzle
economics concept
risk seeking
In economics, finance, and psychology, risk-seeking (also called risk-loving or risk preference) refers to a behavioral tendency to prefer uncertain options with potentially higher rewards over safer alternatives with lower expected value. In other words, risk-seeking individuals derive greater satisfaction or perceived utility from taking chances, even when the probable outcome may be less favorable. This is a big issue seen in stock trading, for example, in where people take the risk to either hold or sell their stocks depending on past market trends.
automation bias
propensity for humans to favor suggestions from automated decision-making systems and to ignore contradictory information made without automation
risk neutral
preference that is neither risk averse nor risk seeking, so a party with such risk neutral preference is indifferent between choices with equal expected payoffs even if one choice is riskier
Behavioral Strategy
certainty effect
psychological effect