EntityQ2874240· pop 18· linked from 150 articlesloss aversionSign in to savepeople's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel KahnemanConnectionsutilityEntitysunk costEntityOperculumEntityMark TwainEntityInternational Standard Book NumberEntitygolfEntitymarketingEntityJohn von NeumannEntityWayback MachineEntitydigital object identifierEntitykinshipEntityInternational Standard Serial NumberEntitygame theoryEntitygoodsEntitycognitive scienceEntityDaniel KahnemanEntityQ180686EntityHerbert SimonEntityautonomic nervous systemEntitymedianEntityCategoriesCognitive biasesConsumer theoryDecision theoryProspect theory