Retail store elements

mechanical or electronic device for registering and calculating transactions at a point of sale

event where retail transaction is completed

cart supplied by a shop for customers to transport merchandise within the premises, before checkout

flat horizontal plane used for storage

thumb|NCR Corporation model of self-service checkouts and fast-lane at a [[Sainsbury's store]] thumb|NCR Corporation model of self-service checkout at an IKEA store

electronic display information about products and prices in retail store

sales promoted

350px|thumb|right|Example of a planogram featuring textile products

freestanding fixture used by retailers to display merchandise

small sign or bar for separating one customer's items from another customer's

label declaring the price of an item for sale

transport container for purchased goods

device that counts people as they pass

right|thumb|Endcaps at a Walmart store|alt=Aisles in a supermarket with small sets of shelves on the end, receding from left to right. Atop each set of shelves is a large white on black sign with the price of an item for sale on those shelves. White on green signs with the types of products in the aisles hang from the high ceiling. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manu