Selling techniques

supply chain management method in which the retailer directs their suppliers to ship directly to the retailer's customers

acronym that stands for Attention or Awareness, Interest, Desire and Action

short sales pitch

form of business solicitation

Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").

Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.

Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered.

product sold below cost to stimulate other, more profitable sales

design of ways of presentation of choices to consumers and their impact to consumer decision-making

demonstration of a product to potential customers or others

business model of selling high-profit consumables or subscription services for use with a subsidized durable good

situation in which a sales representative meets with a potential client for the purpose of transacting a sale

house built as an example by a manufacturer or architect