Snowclones

concept in sociology and military and political science

thumb|right|250px|Solar power|Solar-powered petrol station in [[Budapest, Hungary]] thumb|right|250px|A Volkswagen [[Golf TDI in 2010, featuring the phrase "clean diesel" (a type of fuel, also known as ultra-low-sulfur diesel). The company later faced scrutiny and conviction due to an emissions scandal.]]

2000 film by Danny Leiner

1989 film directed by Steven Soderbergh

motivational poster produced by the British government in 1939

soliloquy in William Shakespeare's play Hamlet

original song composed by Gary Brooker and Matthew Fisher, lyrics by Keith Reid

thumb|President Vladimir Putin holding the [[FIFA World Cup Trophy at a pre-tournament ceremony for the 2018 FIFA World Cup hosted in Russia]] Sportswashing is a term used to describe the practice of governments, individuals, corporations, or other groups using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing or sponsoring sporting teams, or participating in a sport.

traditional proclamation to announce the accession of a new monarch

thumb|The feminist symbol including a fist inside of the female sign, enclosed in the color purple, the color of feminism Purplewashing is the use of feminist or LGBTQ+ issues to mask discriminatory or harmful practices. It involves selectively promoting certain aspects of feminism or LGBTQ+ rights to improve a company's or organization's image, while often neglecting or undermining these same issues in other contexts.

joke type in which the subject and objects of a statement are reversed

thumb|250px|Red (politics)|Red is historically the colour associated with the [[political left.]] Redwashing is the practice of a collective entity presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain. In politics, the term typically refers to right wing populists adopting left wing ideals. The term is also sometimes used to denote the practice of discrediting a certain organization or political party that really defends social equality. In Canada, corporations are often accused by Indigenous new

American advertising campaign encouraging the consumption of cow's milk

political catch phrase

American Western television series

Linguistic cliché

1959 greatest hits album by Elvis Presley

American children's tale

2003 film directed by Kim Bartley and Donnacha Ó Briain

phrase popular in the 1990s in the United States

memoir by Susanna Kaysen

1984 film directed by Sam Firstenberg

former catchphrase for Wendy's

quotation from Star Trek

A snowclone is a clichéd phrase in which one or more words can be substituted to express a similar idea in a different context, often to humorous or sarcastic effect. For example, the Iraqi dictator Saddam Hussein's widely publicized phrase "the mother of all battles" in 1991 spawned such variations as "the mother of all traffic jams". The term snowclone was coined in 2004, derived from journalistic clichés that referred to the number of Inuit words for snow.

Internet meme

phrase used in titles of diatribes and other critical essays

quotation from Star Trek

racial profiling of runners of color