purplewashing
thumb|The feminist symbol including a fist inside of the female sign, enclosed in the color purple, the color of feminism Purplewashing is the use of feminist or LGBTQ+ issues to mask discriminatory or harmful practices. It involves selectively promoting certain aspects of feminism or LGBTQ+ rights to improve a company's or organization's image, while often neglecting or undermining these same issues in other contexts.
Article
8 sectionsContents
- Synonyms
- Marketing
- Political
- LGBTQ+
- See also
- References
- Further reading
- External links
thumb|The feminist symbol including a fist inside of the female sign, enclosed in the color purple, the color of feminism Purplewashing is the use of feminist or LGBTQ+ issues to mask discriminatory or harmful practices. It involves selectively promoting certain aspects of feminism or LGBTQ+ rights to improve a company's or organization's image, while often neglecting or undermining these same issues in other contexts.
In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality. This marketing tactic has also been called femvertising, which was most discussed in Gillette Razor's #MeToo commercial aimed towards toxic masculinity.