Takara

was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy Company, Ltd. to form Takara Tomy. The Takara motto was("playing is culture").

thumb|Q-Steer based on a Nissan Skyline|Nissan R34 Skyline is a line of Japanese 3–4 cm pullback car toys produced by Takara Tomy (formerly Takara). Known in North America as Penny Racers, they were introduced in late 1978 and have seen multiple revisions and successors since. The name comes from the Japanese term choro-choro, meaning "dash around", as well as an abbreviation of the Japanese borrowing from "cute" (kyūto) to connote their petite size.