
was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy Company, Ltd. to form Takara Tomy. The Takara motto was("playing is culture").
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was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy Company, Ltd. to form Takara Tomy. The Takara motto was("playing is culture").
The company focused on traditional toys and board games. They created the Licca-chan dolls, which has been referred to as "Japan's Barbie" in Western press. Some of the globally known toys and franchises that Takara invented include Transformers and Beyblade. Takara also held the license to localise and distribute Hasbro products in Japan including The Game of Life, Blythe dolls, Magic: The Gathering, Duel Masters trading card games. Takara was also involved in software, publishing video games based on its toys like Transformers and Choro Q / Penny Racers, porting SNK Neo Geo games to consoles, and the Battle Arena Toshinden series.
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