Acxiom
Sign in to saveAcxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
Research organization · ROR
- Type
- Company, Funder
- Founded
- 1969
- Location
- Little Rock, United States
- Status
- Active
GRID grid.467204.3 · ISNI 0000 0004 0415 0807
Official website
We put data to work - Acxiom
Acxiom empowers brands to own their data, identity, and agentic future to maximize the value of their data and technology.
acxiom.com →Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. We’re here for the toughest data and tech challenges. We love putting data to work, and our clients love the results. We build the foundation for AI-powered marketing and decisioning so brands can maximize data and tech investments. We help brands better recognize and stay connected to consumers across the marketing ecosystem. Acxiom creates business value by enabling brands to deliver powerful experiences that drive growth. Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect, unify and ready data across all channels with leading identity and data capabilities. Leverage Real ID to power accurate, unified customer recognition and personalization across every touchpoint. Drive smarter outcomes with connected data, identity, and solutions designed for the AI era. Build your data foundation for AI-powered marketing and decisioning — wherever you are in your data modernization journey. Accelerate outcomes with expert-managed services and premium partners for campaigns, media, analytics, and commerce — all on trusted platforms. Jarrod Martin is CEO of Acxiom, Omnicom’s key data asset, driving the convergence of identity, data, technology, and marketing innovation for the AI era. He also serves as Chief Transformation Officer of Omnicom Media, leading enterprise transformation to support client growth while advancing Acxiom’s continued evolution. Margaret Kohler is Global Chief Operating Officer at Acxiom. She drives strategic alignment and operational excellence across the organization. With more than two decades of experience spanning finance and operations, Margaret is known for leading transformation and building scalable systems during periods of complex change. Sean Muzzy is Global President of Acxiom, where he leads the development of innovative data, technology, and marketing solutions for clients worldwide. Sean is known for guiding organizations through growth and transformation while helping brands create meaningful connections with consumers. Courtney Keating is Chief Marketing Officer at Acxiom, where she leads the company’s global brand and marketing strategy. She focuses on strengthening Acxiom’s market presence and communicating the company’s value to clients and partners, while ensuring marketing initiatives support long-term growth and customer engagement. Keith Camoosa is Chief Product and Technology Innovation Officer at Acxiom, where he leads the development of scalable, next-generation solutions for clients. He focuses on advancing first-party data strategies and marketing technology capabilities that help organizations maximize performance and unlock greater value from their data. Alex Pym is Chief Executive Officer of Acxiom’s International Markets, overseeing operations across Europe, MENAT, and APAC. He focuses on driving global growth and customer success while leading teams through digital transformation. Our policies keep us accountable to investors, clients, employees, and consumers worldwide. The ESG documents here reflect that accountability across our organization. We foster an inclusive culture through Business Resource Groups, employee support, and opportunities for growth. Explore a culture of innovation, and collaboration, with career opportunities, benefits, and room to grow. Access privacy notices, policies, and consumer rights resources, including how personal information is handled.
Read more on their site →Excerpt from the official site · 40,000 chars · not written by Vinony
Described at

History of Acxiom Corporation – FundingUniverse
Explore the history, profile and timeline of Acxiom Corporation.
fundinguniverse.com →Acxiom Corporation recognizes that to enjoy the freedoms of our society, one also must embrace its responsibilities. For instance, the free flow of information is a cornerstone of our society and has contributed to tremendous consumer benefits and economic prosperity. Yet, this freedom must be accompanied by respect for the laws and regulations that protect consumer privacy. It is this belief that has driven Acxiom to be a leader in addressing consumer privacy concerns and earning the trust of the public--while preserving the open system that has served the best interests of our country and its citizens for more than two centuries. Key Dates: Company is reincorporated as CCX Network, Inc. and makes first public offering. Acxiom begins strategic alliance with The Polk Company for providing data center management. Company enters agreement with Oracle Corporation adopting Oracle's OLAP to its data warehousing and decision-making methods. Fortune for the second straight year places Acxiom on its list of '100 Best Companies to Work For.' Acxiom Corporation--Acxiom is a registered trademark--is a leading provider of information management services and solutions to large corporations dependent upon consumer and business databases stored and managed through computer technology. The company identifies its 'core competencies' as customer data integration, innovative database marketing services, infrastructure management, premier data content, and integration technologies. Structurally, Acxiom is made up of four operating divisions: Data Products, Services, and Financial Services, based in Arkansas; and Outsourcing, based in Downers Grove, Illinois. Other major business locations include Phoenix; Paris; London; Sydney, Australia; and Sunderland, England. Within this framework, the company maintains an expanding network of operations with several locations in the United States and abroad. Among other things, it provides access to information on all but a small percentage of households in the United States. Its primary client base has been and remains Fortune 1000 companies in the financial, insurance, information service, retail marketing, publishing, healthcare, media, automotive, and telecommunications fields. Numbered among these corporate clients are AT & T, Advance Publications, Allstate Insurance, Bank of America, Citigroup, Conseco, Federated Department Stores, First USA Bank, General Electric Capital Corp., IBM, The Polk Company, Proctor & Gamble, Sears, Trans Union LLC, and Wal-Mart Stores. Axciom's history may be traced to 1969, when Charles Ward, an industrialist, founded Demographics, Inc., in Conway, Arkansas. One of his main purposes was to develop a mailing list parity with the Republican Party for the Democrats. In its early years of development, Demographics was primarily a data processing company, serving, among other clients, the local bus manufacturing company. Both physically and financially, it was a small operation, housed in a 6,000 square-foot building that contained the company's single computer and printing press. The new owners faced serious problems. Loss of income due to changes in election laws and the near shutdown of Diamondhead compelled Morgan and his associates to take salary cuts and reconsider what Demographics should do, not just to recover but to prosper and grow. Their decision was to concentrate on one specialty: nationwide direct-mail marketing. Morgan went to New York, where he met with David Florence, the founder of Direct Media, Inc. DMI's operation inspired Morgan to create what would emerge as the List Order Fulfillment System (LOFS), the country's first fully-automated, on-line system used to generate mailing lists. When David Florence, LOFS's sole customer, decided to sell Direct Media's yellow pages business, the company had no choice but to buy it. In the early 1980s, Demographics was still very much a company discovering itself, trying to determine what paths to take in what was
Excerpt from a page describing this subject · 18,677 chars · not written by Vinony
~8 min read
Encyclopedic overview
11 sectionsContents
- History
- Foundation and early days
- 1990s
- 2000s
- 2010s
- 2020s
- Business
- Products
- Locations
- References
- External links
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp.
Excerpted from Wikipedia’s “Acxiom” article, available under the CC BY-SA 4.0 licence.