Adidas AG
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Key facts
- Company.name
- Adidas AG
- Company.former_name
- Gebrüder Dassler Schuhfabrik (1924–1949)
- Company.logo
- Adidas 2022 logo.svg
- Company.logo_size
- 200
- Company.logo_caption
- Main logo since 2022
- Company.image
- Herzogenaurach - Adidas - 2016.jpg
- Company.image_size
- 250
- Company.image_caption
- Current factory outlet in Herzogenaurach, Germany
- Company.type
- Public
- Company.traded_as
- DAX component
- Company.founder
- Adolf Dassler
- Company.location_city
- Herzogenaurach, Bavaria
- Company.location_country
- Germany
via Wikipedia infobox
Article
51 sectionsContents
- History
- Early years: the "Gebrüder Dassler Schuhfabrik"
- Split and rivalry with Puma
- Corporate image
- Tapie affair
- Post-Tapie era
- Recent years
- Corporate affairs
- Business trends
- Current executive board
- Former management
- Products
- Apparel
- Sportswear
- Association football
- Baseball
- Basketball
- Cricket
- Formula One
- Golf
- Gymnastics
- Ice hockey
- Lacrosse
- Running
- Skateboarding
- Tennis
- Kabaddi
- Accessories
- Adilette
- Adissage
- Santiossage
- Marketing
- Collaborations
- Game advertisement
- Marketing in India
- Marketing in Russia
- Sponsorship
- IP protection
- Criticism
- 2011 All Blacks replica rugby jersey pricing
- 2012 "shackle" sneakers
- Sweatshops and labour standards
- Soviet themed items, and advertising
- NCAA corruption scandal
- Racial diversity controversy
- SL 72 sneaker advertising campaign
- See also
- Notes
- References
- Sources
- External links
Adidas AG (; stylized in all lowercase since 1949) is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake in the football club Bayern Munich, and Runtastictrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. Adidas is known for their brand image, their extensive long origin history for participating in sponsoring athletes, and providing gear in the FIFA World Cup series. The brand is also recognized for performance innovation of their shoes with major deep ties with sports culture, and durability with their focus of sport shoes, clothing, backpacks, and other accessories
The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival.