ADK Holdings

150px|thumb|Asatsu-DK's previous logo (2002–2014) d/b/a ADK, formerly known as Asatsu-DK, is a Japanese advertising agency. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after Dentsu and Hakuhodo. The agency has 80 offices in over 20 countries. One, Asatsu-DK Europe, was established in 1993 in Amsterdam, Netherlands. Bain Capital owned the company between 2018 and 2025, when it was sold to South Korean video game developer Krafton.

Key facts

Company.name: ADK Holdings Inc.
Company.native_name: 株式会社ADKホールディングス
Company.native_name_lang: ja
Company.romanized_name: Kabushiki gaisha EI DĪ KEI Hōrudingusu
Company.logo: Adklogo-20140319.svg
Company.logo_size: 150px
Company.image: Toranomon Hills.JPG
Company.image_size: 300px
Company.image_caption: Toranomon Hills, home of ADK Holdings headquarters
Company.trade_name: ADK
Company.former_names: Asatsu-DK Co., Ltd.
Company.type: Private KK

Article

6 sections

Contents

History
Subsidiaries and interests
Controversy
Notes
References
External links

==History== Asatsu Inc. was established in 1956 by Masao Inagaki. In August 1998, it entered a business tie-up with the WPP Group. It soon merged with fellow advertising agency Dai-ichi Kikaku Co., Ltd. (established in 1951) to form Asatsu-DK (the DK stands for Dai-ichi Kikaku) on January 1, 1999. Inagaki died on April 16, 2015. In October 2017, it was reported that U.S. private equity firm Bain Capital was looking to buy Asatsu-DK for ¥152 billion ($1.35 billion).