thumb|upright|An adopt-a-Highway sign in Colorado The Adopt-a-Highway program, and the very similar Sponsor-a-Highway, are promotional campaigns undertaken by U.S. states, a few provinces and territories of Canada, and some national governments outside North America to encourage volunteers to keep a section of a highway free from litter. In exchange for regular litter removal, an organization (such as Cub Scouts or Knights of Columbus) is allowed to have its name posted on a sign in the section of the highways they maintain.
thumb|upright|An adopt-a-Highway sign in Colorado The Adopt-a-Highway program, and the very similar Sponsor-a-Highway, are promotional campaigns undertaken by U.S. states, a few provinces and territories of Canada, and some national governments outside North America to encourage volunteers to keep a section of a highway free from litter. In exchange for regular litter removal, an organization (such as Cub Scouts or Knights of Columbus) is allowed to have its name posted on a sign in the section of the highways they maintain.
== History == thumb|An adopt-a-Highway sign on Interstate 90 in Minnesota since 1998. The program originated in the 1980s when James Evans, an engineer for the Texas Department of Transportation (TxDOT), saw debris flying out of a pickup truck bed. Litter cleanup by the city was expensive, so Evans sought the help of local groups to sponsor the cleaning of sections of the highway. The efforts of Billy Black, a TxDOT public information officer, led to quarterly cleanup cycles, volunteer safety training, the issuing of reflective vests and equipment, and the posting of adopt-a-highway signs.
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