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advertising slogan

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Also known as advertising motto, advertising phrase, end line, strapline

short phrases used in advertising campaigns

Wikidata facts

Image
Apple logo Think Different vectorized.svg
Show 4 more facts
topic's main category
Category:Advertising slogans
Commons category
Advertising slogans
different from
tagline
inception
1890-00-00
Sources (1)

via Wikidata · CC0

~5 min read

Encyclopedic overview

"Think Different", an Apple slogan introduced in 1997 Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

Etymology and nomenclature

Excerpted from Wikipedia’s “advertising slogan” article, available under the CC BY-SA 4.0 licence.