advertorial
Sign in to saveAn advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946.
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Within Vinony's link graph, advertorial is referenced by 388 other articles, and connects out to advertising, blend word and cancel culture.
It is catalogued under topics including Advertising by medium, News media manipulation and Publishing.
Its subject is documented across 22 Wikipedia language editions.
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Encyclopedic overview
11 sectionsContents
- Types
- Publications
- Television
- Australia
- India
- United States
- Radio
- Australia
- Legal issues
- See also
- References
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946.
In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is contested.
Excerpted from Wikipedia’s “advertorial” article, available under the CC BY-SA 4.0 licence.