Aparat

Aparat (, '''') is an Iranian video-sharing and social media platform established in 2011 by Saba Idea. Headquartered in Tehran, Iran, it has become the most visited video-sharing service in Iran, offering a diverse range of content across various genres, including entertainment, education, and news. It user base exceeds 60 million monthly users. The platform also recorded 21 million daily pageviews, totaling approximately 7.6 billion annually. Aparat was selected as the best film website in 2011.

== History == Aparat was introduced to Iranian users in February 2010, when many international video sharing services were restricted in Iran. Shakouri, Aparat service manager, has stated the reason for provision of this service for Iranian users as “high volume of users’ requests for a video sharing service.” After one year of operation, an Android version of the service was launched in February 2011. In December 2012 the website exceeded one million video views. In July 2013, the iOS version of Aparat was released. Later that year in November 2013, the first online photo contest called “Tehran’s Guest (Tehran Municipality)” was held in cooperation with Tehran Municipality. Later in March 2014 the second version of the app was released on Android. In April 2014, the President of Islamic Republic of Iran created an account and created the first official government channel. This was followed by the Minister of Communications soon after. Subsequently, numerous political, cultural and artistic figures and brands gradually launched their official channels on the service. Aparat broadcast the 2014 World Cup Competitions and held an Iranian talent contest in July 2014 named “Iranian Prodigies”. As of October 2014, the daily views of Aparat videos exceeded four million views per day. In November 2014, Aparat Kids was launched, and in January 2014 Filimo, which streams both Iranian and international movies and TV series, was launched.