Archigram

thumb|Peter Cook presents Archigram's project of “Plug-in City”

Archigram was an avant-garde British architectural group (1961-1974) whose unbuilt projects and media-savvy provocations "spawned the most influential architectural movement of the 1960s," according to Princeton Architectural Press study Archigram (1999). Using sections, plans, and orthographic drawings, they imagined physically adaptive cities heavily embraced by modernism. The group (while not working together directly in many occasions) addressed the changing world in a post-industrial society. With the rapid evolution of technology, building techniques, and cultural shifts (increased class-consciousness), Archigram curated a philosophy that first served as a wild imagination of how the profession of architecture can respond to changing needs. "...[A] reflection was established on the relationship between architecture and technology, the dissociation of the ecological problem, ... Through the assimilation of the consumerist model and through a chaotic visualization of the future, they proposed architectural and urbanistic models that would allow the incorporation of more useful technology, using synthetic, disposable and industrial materials and creating mobile, assemblable and even obsolescent structures." According to Santiago Lillo and Pedro Molina-Siles in "The Imagined City. Futurism, Utopia and Archigram." By 1970, their depictions shifted to dystopian implementations of technology, as another reflection to a disdain of Futurism by the public.