Belstaff is a British clothing company founded in 1924 which pioneered the use of wax cotton in the manufacturing of waterproof apparel for motorcycling. It was co-founded by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, Staffordshire; "Belstaff" is a portmanteau combination of "Belovitch" and "Staffordshire". The brand is owned by Castore as of August 2025. ==History==
Belstaff is a British clothing company founded in 1924 which pioneered the use of wax cotton in the manufacturing of waterproof apparel for motorcycling. It was co-founded by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, Staffordshire; "Belstaff" is a portmanteau combination of "Belovitch" and "Staffordshire". The brand is owned by Castore as of August 2025. ==History==
Belstaff was founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, Staffordshire. In 1948, Belstaff became a subsidiary of James Halstead. The company was affected by the textile crisis of the 1990s, precipitating the closure of the Longton factory after previously closing its Silverdale site. James Halstead continued to own the brand selling the Belstaff motorcycle range and helmet brands until 2004. Alongside this, they promoted the fashion side across Europe, Australia, and the US. The brand was sold in 2004 to Franco Malenotti of Sponsor SA Italy. Kate Moss was paid £1,000,000 to appear in Belstaff ads.
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