Bergsala AB is a Swedish distribution company based in Kungsbacka. It was established in 1976 and has operated as the agent and distributor of Nintendo products in the Nordic countries since 1981. Bergsala's administrative center and warehouse is in Kungsbacka, with local offices in Norway, Denmark, and Finland.
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via Wikidata · CC0
Bergsala AB is a Swedish distribution company based in Kungsbacka. It was established in 1976 and has operated as the agent and distributor of Nintendo products in the Nordic countries since 1981. Bergsala's administrative center and warehouse is in Kungsbacka, with local offices in Norway, Denmark, and Finland.
==History== Bergsala was founded as a small electronics company by Owe Bergsten, Pierre Sandsten, and Lars-Göran Larsson on 20 April 1976 in Kungsbacka, Sweden. While on a trip in Singapore in 1981, the business partner saw one of the early Game & Watch LCD game at an electronic store and purchased one for the flight home to Sweden, having heard that LCD games would likely become popular. Realizing its potential, Bergsten found it was Nintendo that made the game, and sent a telex message to Nintendo's Japanese headquarters, pretending to be a larger distributor and seeking to resell their Game & Watch products in Sweden. After several months, Nintendo agreed to sell him 250 units, but Bergsten found these difficult to sell, as at that point, the Swedish population did not show much interest in video games.
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