Bikkuriman

is a line of wafer snacks produced by Lotte, made notable for the randomly assorted bonus stickers included inside each snack. First released in 1977, Bikkuriman (ビックリマン, "Surprise Man") became wildly popular in Japan with the introduction of the series of stickers, leading to a prolific number of media tie-ins.

==History== Bikkuriman is a chocolate and peanut wafer snack made by Lotte that sold for 30 yen at the time of its introduction. Originally, the pack-in stickers were called "Dokkiri Seal" (どっきりシール, "Shocking Seal). Each Seal featured a realistic image on a clear background, with the intention of using them for pranks or gags (broken glass, clothing tears, fake wall switches, etc.) By the 1980s, the Seals began featuring individual gag-based characters with a theme that united a particular set of Seals. These style of stickers would remain for the first 9 sets of Seal releases.