bookmark

Bookmarks in browsers are usually identified with a star icon and in many instances will use the icon image of the website to highlight the saved bookmark. In the context of the World Wide Web, a bookmark is a Uniform Resource Identifier (URI) that is stored for later retrieval in any of various storage formats. All modern web browsers include bookmark features. Bookmarks are called favorites or Internet shortcuts in Internet Explorer and Microsoft Edge, and by virtue of that browser's large market share, these terms have been synonymous with bookmark since the First Browser War. Bookmarks are normally accessed through a menu in the user's web browser, and folders are commonly used for organization. In addition to bookmarking methods within most browsers, many external applications offer bookmarks management.

Bookmarks have been incorporated in browsers since the ViolaWWW browser in 1992, and Mosaic browser in 1993. Bookmark lists were called Hotlists in Mosaic and in previous versions of Opera; this term has faded from common use. Cello, another early browser, also had bookmarking features.