Bournvita is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. It is sold in the United Kingdom and North America, as well as India, Nepal, Bangladesh, Nigeria, Benin, and Togo. Bournvita was developed in England in the late 1920s and was marketed as a health food. The original recipe included full-cream milk, fresh eggs, malt, edible rennet casein and chocolate. It was first manufactured and sold in Australia in 1933. Bournvita was discontinued in the UK market in 2008 but has since been reintroduced and is now available in limit
Bournvita is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. It is sold in the United Kingdom and North America, as well as India, Nepal, Bangladesh, Nigeria, Benin, and Togo. Bournvita was developed in England in the late 1920s and was marketed as a health food. The original recipe included full-cream milk, fresh eggs, malt, edible rennet casein and chocolate. It was first manufactured and sold in Australia in 1933. Bournvita was discontinued in the UK market in 2008 but has since been reintroduced and is now available in limited supermarkets such as the Co-op. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in India in 1948, the year Cadbury India was established.
== Controversies == === FoodPharmer controversy === Until 2023, Bournvita was marketed in India as a 'health drink' which 'improves children's growth and development', despite having high sugar and other components that may adversely affect children's health. In April 2023, YouTuber Revant "FoodPharmer" Himatsingka released a video targeting the company for misleading advertisement, claiming that the drink contains almost 50% sugar and adversely impacts the health of children, is addictive, and promotes diabetes. Bournvita's parent company Mondelez reacted by sending the influencer a legal notice, calling his video 'unscientific' and forcing him to take his video down and issue a public apology. However, his video had already been viral before being taken down, having reached more than 12 million views on Instagram. The video was shared by several celebrities, politicians and also featured on various TV news channels.
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