brainstorming
Sign in to saveBrainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production. The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).
Article
23 sectionsContents
- History
- Osborn's method
- Two principles
- Four rules
- Applications
- Groups
- Variations
- Nominal group technique
- Group passing technique
- Team idea mapping method
- Directed brainstorming
- Guided brainstorming
- Individual brainstorming
- Question brainstorming
- Methods to improving brainstorming sessions
- Alternatives to brainstorming
- Electronic brainstorming
- Incentives
- Challenges to effective group brainstorming
- See also
- References
- Bibliography
- External links
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production. The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).
==History==