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Branded Entertainment Network
BENlabs, formerly BEN Group Inc., is a Los Angeles–based product placement, influencer marketing and licensing company. The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry.
Key facts
- Company.name
- BEN Group, Inc.
- Company.former_name
- BEN Group
- Company.type
- Private
- Company.foundation
- (as Interactive Home Systems)
- Company.hq_location_city
- Los Angeles, California
- Company.hq_location_country
- U.S.
- Company.industry
- AdvertisingRights clearance
- Company.owner
- Bill Gates
- Company.key_people
- Theodore Sheffield (CEO)
via Wikipedia infobox
Article
9 sectionsContents
- Lines of business
- History
- Founding
- 2000–2010
- 2011–2013
- Since 2016: Sale of image licensing business
- See also
- References
- Further reading
BENlabs, formerly BEN Group Inc., is a Los Angeles–based product placement, influencer marketing and licensing company. The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry.
The company was founded in Seattle by Bill Gates in 1989 as Interactive Home Systems, and later renamed Corbis. The company's original goal was to license and digitize artwork and other historic images for the prospective concept of digital frames. In 1997, Corbis changed its business model to focus on licensing the imagery and footage in its collection.