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Branded Entertainment Network
Sign in to saveAlso known as Corbis Corporation, Corbis
BENlabs, formerly BEN Group Inc., is a Los Angeles–based product placement, influencer marketing and licensing company. The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry.
Key facts
- Company.name
- BEN Group, Inc.
- Company.former_name
- BEN Group
- Company.type
- Private
- Company.foundation
- (as Interactive Home Systems)
- Company.hq_location_city
- Los Angeles, California
- Company.hq_location_country
- U.S.
- Company.industry
- AdvertisingRights clearance
- Company.owner
- Bill Gates
- Company.key_people
- Theodore Sheffield (CEO)
via Wikipedia infobox
Official website
Influencer Marketing & Product Placement Agency
Amplify your brand with BENlabs through industry-leading AI influencer marketing, brand entertainment and product placement. Let's talk to make your brand stand out.
ben.productplacement.com →Link to the official site · 10,661 chars · not written by Vinony
~13 min read
Encyclopedic overview
9 sectionsContents
- Lines of business
- History
- Founding
- 2000–2010
- 2011–2013
- Since 2016: Sale of image licensing business
- See also
- References
- Further reading
BENlabs, formerly BEN Group Inc., is a Los Angeles–based product placement, influencer marketing and licensing company. The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry.
The company was founded in Seattle by Bill Gates in 1989 as Interactive Home Systems, and later renamed Corbis. The company's original goal was to license and digitize artwork and other historic images for the prospective concept of digital frames. In 1997, Corbis changed its business model to focus on licensing the imagery and footage in its collection.
Excerpted from Wikipedia’s “Branded Entertainment Network” article, available under the CC BY-SA 4.0 licence.
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