Brawl Stars

Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we've brought several games to the global market, such as Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our dream is to create great games that as many people as possible play for years and that are remembered forever. Supercell was founded on the idea of giving game developers and teams the independence to decide what kinds of games they make and how they choose to make them. Over a decade and several global games later, our dream still stands: to create great games that as many people as possible play for years and that are remembered forever. We believe games have the power to bring people around the world together and closer to each other. We work to create new, innovative, memorable experiences no one has played before. This is why we try to design games that excite wide and diverse player communities as well as to expand the audience for otherwise smaller “niche” game concepts. There’s no simple recipe or magic formula to achieve our dream. What we do know, however, is that without players, Supercell doesn’t exist. Creating lovable worlds and characters that players want to come back to over and over again is at the heart of how we design and operate our games. In 2010, we believed that creating great games is all about having the best people and providing them with the best environment to focus on developing the best games. However, many years later, we realized that it is not only about having the best individuals/people but having the best teams. A group of great individuals does not automatically make a great team. The best team is the one with the best people who work extremely well together. Our initial funding came from the founders investing their savings into the company. On top of that, we borrowed as much money as we could from Tekes, the Finnish government’s technology funding arm. Our first game was called Gunshine.net . It was a real-time massively multiplayer online role-playing game. Remember, our original vision was to create cross-platform gaming services, so the idea was that one day players would be able to enter the world of Gunshine via desktop web, Facebook, tablet and mobile. That said, we had to start from somewhere, and the most logical place was the platform with the widest reach. And at that time, that platform was desktop web and Facebook, so we started to build the game on top of Flash technology. Unfortunately, we slowly started to realize that Gunshine just wasn’t delivering on our original product vision. There were three reasons why. Most importantly, despite their initial excitement, players were getting bored with the game after a month or two. The sad truth was that this was not a game that anyone would play for years. It also became clear that our problem wasn’t just with Gunshine . We had a big problem with our product strategy, too. One day, when playing around with some iPads we had ordered to the office, we noticed how all of us had fallen in love with this device. We started to call it “the ultimate games platform”. And we started to understand just how different this platform truly was; if we really wanted to create the best possible games for this platform we could focus on nothing else. To make matters even more complicated, we had already begun developing the next wave of games, which were still aligned with our original cross-platform strategy. The time had come to make some hard decisions. We decided to kill all ongoing productions for web and Facebook and bet the entire company on a strategy that we started to call “tablet first”. We started by perfecting the game for iPad. We would modify it later for smartphones. As time passed, we shifted our strategy to “mobile first” as smartphones have grown and it became increasingly difficult to distinguish them from tablets. Today it’s clear that this was t