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Buy Nothing Day

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day of protest against cosumerism

Key facts

Type
Cultural
Significance
Protest against consumerism
Date
Day after U.S. Thanksgiving
2025 date
November 28 ( 2025-11-28 )
2026 date
November 27 ( 2026-11-27 )
2027 date
November 26 ( 2027-11-26 )
2028 date
November 24 ( 2028-11-24 )
Frequency
Annual
First time
September 1992 ; 33 years ago ( September 1992 )
Related to
Black Friday , Cyber Monday , Green Monday , Small Business Saturday , Giving Tuesday , Thanksgiving

via Wikipedia infobox

Wikidata facts

Subclass of
day
Image
La2-buynothing.jpg
Show 2 more facts
Commons category
Buy Nothing Day
inception
1992-01-01
Sources (2)

via Wikidata · CC0

~7 min read

Encyclopedic overview

Buy Nothing Day is a day of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent with Black Friday; elsewhere, it is held the following day, which is also the last Saturday of November.

Created by artist Ted Dave and promoted by magazine and nonprofit Adbusters, Buy Nothing Day encourages people not to shop for one day. Participants may participate in a variety of anti-consumerist and philanthropic activities, such as donating winter coats or marching through stores. Some activists have also extended Buy Nothing Day to cover the entire Christmas shopping season. As of 2001, Buy Nothing Day was observed in over 35 countries. In the late 1990s, Adbusters created a TV commercial to promote Buy Nothing Day in the US, but most television stations refused to air it. Some commentators, particularly business groups, have criticized the event, claiming that it is economically destructive.

Excerpted from Wikipedia’s “Buy Nothing Day” article, available under the CC BY-SA 4.0 licence.