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Robin Cho, better known as Choice37, is an American record producer, songwriter, and DJ based in South Korea. He joined YG Entertainment as a producer in 2009, and has since produced songs for K-pop artists including Big Bang, Blackpink, G-Dragon, Ikon, Lee Hi, Treasure, Babymonster.

Music · MusicBrainz

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Person
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Male
Origin
South Korea

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Jazz HopHip-Hopjazzy hip hopjapanesehip hop

Robin Cho aka Choice37 is an American-South Korean rapper, songwriter, and record producer. Currently working for South Korean label YG Entertainment and is member of Longevity Crew (USA) Hailing from the depths of the Southern California hip-hop scene emerges Choice37. Having honed his skills as 1/3 of the hip-hop trio Longevity Crew, Choice37 began the producing journey in 1997. With a wide and eclectic influential foundation that includes Bjork <a href="https://www.last.fm/music/Choice37">Re

via Last.fm · Choice37

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Robin Cho, better known as Choice37, is an American record producer, songwriter, and DJ based in South Korea. He joined YG Entertainment as a producer in 2009, and has since produced songs for K-pop artists including Big Bang, Blackpink, G-Dragon, Ikon, Lee Hi, Treasure, Babymonster.

==Biography== Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album, Everything Builds, in 2005. Choice37 also released one solo album, Diligence. In 2008 he moved to South Korea where he was introduced to YG Entertainment CEO Yang Hyun-suk by childhood friend and record producer Teddy Park. Choice37 soon began working for YG, and his song, "Butterfly," performed by G-Dragon, was released in 2009.''''

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