Komodifikasi

Also known as Commoditization

Commodification is the process of transforming inalienable, free, or gifted things (objects, services, ideas, nature, personal information, people, or animals) into commodities, or objects for sale. It has a connotation of losing an inherent quality or social relationship when something is integrated by a capitalist marketplace. Concepts that have been argued as being commodified include broad items such as the body, intimacy, public goods, animals and holidays.