coopetition

Coopetition (also spelled co-opetition, coopertition or co-opertition) is a concept in which firms or individuals engage in both cooperation and competition simultaneously. It describes situations where competing entities work together toward a common goal or share resources while still maintaining competitive interests in other areas. The term is a portmanteau of "cooperation" and "competition".

In business strategy, coopetition can involve companies collaborating in areas like research and development, standard-setting, or supply chain management—while competing in product offerings or market share. For example, two technology firms might jointly develop a new platform standard while continuing to compete in the end-user market. Coopetition can occur at both the inter-organizational level, where companies partner with competitors, and the intra-organizational level, where departments or teams within the same organization both collaborate and compete for resources or influence.