copywriting
Sign in to savethumb|Powers' style magazine ads for Murphy Varnish Co. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Article
13 sectionsContents
- Employment
- Education
- Famous copywriters
- Notable ad campaigns
- Formats
- Internet
- Search engine optimization (SEO)
- Book publishing
- Business-to-business (B2B)
- Brand copywriting
- Business to customer (B2C)
- See also
- References
thumb|Powers' style magazine ads for Murphy Varnish Co. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriters help to create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, pay-per-click, and other marketing communications. Copywriters aim to cater to the target audience's expectations while keeping the content and copy fresh, relevant, and effective.