corporate identity
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overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees
~21 min read
Encyclopedic overview
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A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to build and maintain company identity.
Excerpted from Wikipedia’s “corporate identity” article, available under the CC BY-SA 4.0 licence.