crisis management
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process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public
~40 min read
Encyclopedic overview
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Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s. It is considered to be the most important process in public relations.
Excerpted from Wikipedia’s “crisis management” article, available under the CC BY-SA 4.0 licence.