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Denza

Shenzhen Denza New Energy Co., Ltd., trading as Denza (), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto.

Key facts

Company.name: Shenzhen Denza New Energy Co., Ltd.
Company.logo: Denza_Logo.svg
Company.logo_caption: Logo since 2024
Company.image_caption: Denza Store at Suyue Square-20250104.jpg
Company.predecessor: Shenzhen BYD Daimler New Technology Co., Ltd. (2010–2021)
Company.location_city: Shenzhen, Guangdong
Company.location_country: China
Company.key_people: Lian Yubo (CEO)
Company.industry: Automotive
Company.products: Automobiles
Company.production: 157,134 vehicles (2025)
Company.parent: BYD Auto Industry
Company.homepage: (China)
Chinese.child: yes
Chinese.s: 深圳腾势新能源汽车有限公司
Chinese.p: Shēnzhèn Téngshì Xīn Néngyuán Qìchē Yǒuxiàn Gōngsī
Chinese.order: st
Chinese.hide: no

via Wikipedia infobox

Article

14 sections

Contents

Name
History
Early period (2010–2021)
Restructuring (2021–present)
Leadership
Products
Current models
Export-only models
Discontinued models
Concept vehicles
Sales
See also
References
External links

Shenzhen Denza New Energy Co., Ltd., trading as Denza (), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto.

Denza was founded in May 2010 as a joint venture between BYD and Daimler AG (currently Mercedes-Benz Group). In late 2014, its first model, the Denza EV was put on sale in selected Chinese cities only. In late 2021, Denza underwent a restructuring as Mercedes-Benz reduced its share to 10%, while BYD held the rest. BYD started investing in new models, such as the D9 MPV, the N7 and N9 SUVs and the Z9 full-size car. In September 2024, Mercedes-Benz withdrew entirely by transferring its remaining 10% stake to BYD.