DoubleClick
Sign in to saveDoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of adver
Key facts
- Company.products
- DART family includes DFP (for Publishers), DFA (for Advertisers), DS (DART Search), Motif (Rich Media), DE (Enterprise), Sales Manager (Publisher), Media Visor (Advertisers), Adapt (Publishers), Doubleclick Advertising Exchange (Both Publishers & Advertisers)
- Company.defunct
- March 11, 2008
- Company.fate
- Acquired by Google
- Company.name
- DoubleClick Inc.
- Company.logo
- File:Logo of DoubleClick Inc. (2005).svg
- Company.foundation
- New York City
- Company.location
- New York City, U.S.
- Company.industry
- Online advertising
via Wikipedia infobox
Official website
Enterprise Advertising & Analytics Solutions - Google Marketing Platform
Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.
google.com →Link to the official site · 10,909 chars · not written by Vinony
~11 min read
Encyclopedic overview
5 sectionsContents
- History
- Acquisition by Google
- See also
- References
- External links
[](https://www.google.com/about/ "Google")
[Marketing Platform](https://www.google.com/about/)
Excerpted from Wikipedia’s “DoubleClick” article, available under the CC BY-SA 4.0 licence.