Recent publications · Crossref
5 total works indexed
- Consumer Evaluations of Brand Extensions
· 1990 · cited 3,754x
- Dimensions of Brand Personality
· 1997 · cited 3,040x
- Measuring Brand Equity Across Products and Markets
· 1996 · cited 2,149x
- Dimensions of Brand Personality
· 1997 · cited 1,634x
- Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.
· 2004 · cited 1,221x
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