Drengman Aaker

Recent publications · Crossref

5 total works indexed

1. Consumer Evaluations of Brand Extensions

   · 1990 · cited 3,743x

2. Dimensions of Brand Personality

   · 1997 · cited 3,005x

3. Measuring Brand Equity Across Products and Markets

   · 1996 · cited 2,125x

4. Dimensions of Brand Personality

   · 1997 · cited 1,629x

5. Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

   · 2004 · cited 1,203x

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