File:Edward_Bernays_cropped.png · Wikimedia Commons · See Wikimedia Commons
Edward Bernays
Sign in to saveAlso known as Edward L. Bernays
American propaganda and marketing pioneer (1891-1995)
Person · Open Library
- Born
- November 22,1891 Vienna
- Died
- March 9,1995 Cambridge MA
- Works
- 36
Top works
- Propaganda
- The postwar responsibility of the American press
- Tomorrow's public relations
- How to rebuild industrial peace and prevent strife
- Direct mail
via Open Library + Wikidata
Film & TV
Acting
Known for
- Propaganda: Engineering Consent — Self - Publicist (archive footage)2018
- The Century of the Self — Self (archive footage)2002
via TMDB
Listeners · Last.fm
- Listeners
- 36
- Total plays
- 101
<a href="https://www.last.fm/music/Edward+Bernays">Read more on Last.fm</a>
Recent publications · Crossref
5 total works indexed
- Equation of State Calculations by Fast Computing Machines
· 1953 · cited 29,736x
- Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.
· 2000 · cited 27,743x
- Adsorption of Gases in Multimolecular Layers
· 1938 · cited 24,351x
- The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior
· 2000 · cited 23,818x
- THE USE OF LEAD CITRATE AT HIGH pH AS AN ELECTRON-OPAQUE STAIN IN ELECTRON MICROSCOPY
· 1963 · cited 18,950x
via Crossref · CC0
Quotes
- “This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.”
- “The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”
- “The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.”
- “Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me.”
- “It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”
- “For the same reason I read the National Geographic, I like to see places I will never visit.”
via Wikiquote · CC BY-SA
Key facts
- Born
- Edward Bernays , ( 1891-11-22 ) November 22, 1891, Vienna , Austria-Hungary
- Died
- March 9, 1995 (1995-03-09) (aged 103), Cambridge, Massachusetts , U.S.
- Education
- Cornell University (BS)
- Known for
- Public relations ( campaigns ) Advertising Books Crystallizing Public Opinion (1923) Propaganda (1928) Public Relations (1945) The Engineering of Consent (1955)
- Spouse
- Doris Fleischman ( married</span>"}]]}'>m. 1922 ; died July 10, 1980</span>"}]]}'>1980 )
- Children
- Doris Held Anne Bernays
- Parents
- Ely Bernays (father) Anna (Freud) Bernays (mother)
- Relatives
- Martha Bernays (aunt), Sigmund Freud (uncle), Isaac Bernays (great-grandfather), Marc Randolph (great-nephew), Nicolae Steinhardt (cousin)
- Fields
- Psychology , sociology
via Wikipedia infobox
Wikidata facts
- Image
- Edward Bernays cropped.png
Show 7 more facts
- date of birth
- 1891-11-22
- date of death
- 1995-03-09
- Commons category
- Edward Bernays
- name in native language
- Edward Bernays
- birth name
- Edward Louis Bernays
- described at URL
- wikispooks.com/wiki/Edward_Bernays
- Commons Creator page
- Edward Bernays
Sources (2)
via Wikidata · CC0
~34 min read
Article
Edward Louis Bernays (/bɜːrˈneɪz/ bur-NAYZ; Austrian German: [bɛrˈnaɪs]; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values.
His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Bernays' involvement in Guatemala facilitated US imperialism and contributed to decades of civil unrest and repression, raising ethical concerns about his role in undermining democratic governance.