FUBU (, ) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
FUBU (, ) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
== History == The company was founded in 1992 when Daymond John mortgaged his home for $100,000, and with that seed money, the company's co-founders rebuilt half of his home as a factory while the other half remained living space. The clothing store Montego Bay, on Queens' Jamaica Avenue, was the first to carry the FUBU line. In the mid-1990s, high-end department store retailer Macy's started stocking FUBU apparel and, at one point, featured the four FUBU founders in a live, interactive window display in its flagship store on 34th Street.
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