Gatorade
Sign in to saveGatorade is a brand of sports drinks owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers at the University of Florida led by Robert Cade. It was originally made for the school's student-athletes, the Gators, to replenish the carbohydrates that they burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Stokely-Van Camp acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the Quaker Oats Company in 1983, w
Key facts
- Brand.name
- The Gatorade Company
- Brand.image
- G lemon Lime 1.jpg
- Brand.caption
- A bottle of Gatorade Lemon Lime sports drink
- Brand.type
- Sports drinkNutrition barProtein drinkOther sports nutrition products
- Brand.currentowner
- PepsiCo
- Brand.previousowners
- Robert CadeStokely-Van Camp
- Brand.origin
- United States
- Brand.markets
- 80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom, and Australia
- Brand.logo
- Gatorade logo.svg
- Brand.logo_caption
- The Gatorade logo, used since 2008, produced by TBWA\Chiat\Day
- Brand.logo_size
- 150px
via Wikipedia infobox
Article
11 sectionsContents
- History
- Products
- Re-branding
- Composition and health concerns
- Research and development
- Advertising and publicity
- The Gatorade shower
- Gatorade and oral rehydration
- See also
- References
- External links
Gatorade is a brand of sports drinks owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers at the University of Florida led by Robert Cade. It was originally made for the school's student-athletes, the Gators, to replenish the carbohydrates that they burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Stokely-Van Camp acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001.
, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 61.6% of market share in the sports drink category as of 2025.