gay-friendly

Gay-friendly or LGBTQ-friendly places, policies, people, or institutions are those that are open and welcoming to gay or LGBTQ people. They typically aim to create an environment that is supportive, respectful, and non-judgmental towards the LGBTQ community. The term "gay-friendly" originated in the late 20th century in North America, as a byproduct of a gradual implementation of gay rights, greater acceptance of LGBTQ people in society, and the recognition of LGBTQ people as a distinct consumer group for businesses.

==Businesses== thumb|A shop in Amsterdam selling LGBTQ+ merchandise and goods Many businesses now identify as gay-friendly, allowing for a more diversified employee and customer base. The Human Rights Campaign works to achieve equality for gays, lesbians, and other marginalized minorities, and publishes a list of companies in relation to issues concerning LGBT people. Companies that are noted for gay-friendly work environments include Dell and Coca-Cola. Companies such as R Family Vacations, Manspray, Volkswagen, Ginch Gonch, and numerous others offer niche products and services for gay customers. Others, such as LOT Polish Airlines sends the message of gay-friendliness by offering travel to major gay destinations with a rainbow flag. Studies have shown that LGBT communities tend to favor gay-friendly businesses, even if the cost of a particular product or service is higher.