geomarketing
Sign in to saveAlso known as marketing geography
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing.
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Encyclopedic overview
9 sectionsContents
- Software
- Applications
- Different content by choice
- Automated different content
- Other applications
- See also
- References
- Bibliography
- External links
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing.
Geomarketing is applied in the financial sector by identifying ATMs traffic generators and creating hotspot maps based on geographical parameters integrated with customer behavior.
Excerpted from Wikipedia’s “geomarketing” article, available under the CC BY-SA 4.0 licence.