Official website (http://www.gfk.com/)
Also known as Gesellschaft für Konsumforschung
Marktforschungsinstitut
OverviewAI-generated
GfK, also known as the Society for Consumer Research, is a company established in 1934. It is located in Nuremberg, Germany. The organization is currently active.
The entity employs 13,485 people. Its online presence is associated with the title "NIQ - The Full View™ of Consumer Intelligence." This resource describes the organization's work as identifying the next big move with comprehensive market research and consumer insights.
Synthesized by Vinony from 18 facts across 3 sources: Wikidata, Firecrawl, ROR. Generated from structured data (not the Wikipedia text) and checked against those facts — may still contain errors.
Key facts
- Company.name
- GfK SE
- Company.image
- GfK SE Hauptsitz in der Sophie-Germain-Straße.jpg
- Company.image_caption
- Headquarters in Nuremberg, Germany
- Company.type
- Societas Europaea
- Company.key_people
- Peter Feld (CEO) Lars Nordmark (CFO) Thomas Ebeling (Chairman of the Supervisory Board)
- Company.industry
- Market research
- Company.revenue
- €1.5 Billion (2014)
- Company.net_income
- €52.4 million (2014)
- Company.location
- Nuremberg, Germany
- Company.owner
- Advent International
- Company.num_employees
- 8,000+ (2021)
- Company.parent
- NIQ
via Wikipedia infobox
Research organization · ROR
- Type
- Company
- Founded
- 1934
- Location
- Nuremberg, Germany
- Also known as
- Society for Consumer Research
- Status
- Active
GRID grid.506357.2 · ISNI 0000 0001 0941 7900
Official website
NIQ - The Full View™ of Consumer Intelligence
Identify your next big move with the world's most comprehensive market research and consumer insights.
gfk.com →Link to the official site · 18,285 chars · not written by Vinony
Wikidata facts
- Part of
- MDAX
- Field of work
- market research
- Country
- Luxembourg
- Headquarters
- Nuremberg
- Industry
- market research
- Employees
- 8232
- Revenue
- 1590000000
- Legal form
- Societas Europaea
- Official website
- www.gfk.com
Show 4 more facts
- inception
- 1934-00-00
- IPv6 routing prefix
- 2a03:8180:1001:20e::/64
- Commons category
- GfK Group
- social media followers
- 5370
Sources (8)
via Wikidata · CC0
Article · Deutsch
GfK ist das größte deutsche Marktforschungsinstitut, derzeit weltweit die Nummer fünf der Branche. GfK ist seit März 2017 im mehrheitlichen Besitz (96,7 %) des Investmentfonds Acceleratio Capital N.V., einer Holdinggesellschaft des amerikanischen Private-Equity-Konzerns Kohlberg Kravis Roberts & Co. Das Unternehmen erhebt die Einschaltquoten für das Fernsehen in der Bundesrepublik Deutschland. Die Gemeinde Haßloch diente von 1986 bis 2021 als durchschnittlicher Ort als Testmarkt für das Instrument GfK BehaviorScan, mit dem vor allem die Wirkung von Fernsehwerbung untersucht und die Neueinführung von Produkten simuliert wurde. Vom Unternehmen wird unter anderem auch der GfK-Konsumklimaindex errechnet.
Abstract from DBpedia / Wikipedia · CC BY-SA