Gong Cha

From a single bubble tea shop in Taiwan, we’ve expanded to over 2,100 stores, bringing our signature teas to guests worldwide. Guided by a blend of tradition and innovation, we’re dedicated to creating exceptional experiences with each cup of tea. At Gong cha, we live by our GREAT values—Genuine, Respect, Empathy, Adventurous, and Teamwork. These principles define our commitment to delivering an exceptional tea experience in every cup, cultivating a positive work environment, and contributing to the well-being of our teams and communities. These values unite us in staying true to our vision, guiding every step. Connect by listening and appreciating different opinions. Everyone is included and heard. Be bold and go beyond the expected to delight our customers and colleagues. Connect by listening and appreciating different opinions. Everyone is included and heard. Be bold and go beyond the expected to delight our customers and colleagues. Connect by listening and appreciating different opinions. Everyone is included and heard. Be bold and go beyond the expected to delight our customers and colleagues. Connect by listening and appreciating different opinions. Everyone is included and heard. Be bold and go beyond the expected to delight our customers and colleagues. In 1996, our founder, Super Wu opened his first tea shop in Taiwan, experimenting with tea blends and pioneering our signature Milk Foam. The Gong cha brand officially launches in Kaohsiung, Taiwan. Inspired by the tradition of offering tea as a tribute to the emperor, “Gong cha” stands for the highest quality—a commitment that set the foundation for our global growth. Gong cha opens its first overseas store in Hong Kong, marking the begining of our global expansion. Gong cha expands into key Asian markets, including Singapore, Malaysia, the Philippines, and Macau. The brand opens its first store in South Korea in the vibrant Hongdae district. In just three, it would quickly grow to over 450 stores. Gong cha launches in Australia, introducing its unique tea experience to a broader audience. Gong cha ensures consistent flavour and quality of its teas as the brand's global presence grows by establishing a best-in-class quality assurance lab in Taiwan. In that same year, Gong cha expands to Brunei. Gong cha opens its first store in Japan where it set a record by selling 3,000 cups per day. Gong cha makes a significant leap by entering the U.S. and Canadian markets, introducing its premium bubble tea to North America. The launch of Brown Sugar Milk Tea sets a new standard, becoming an instant global favourite. In Vietnam, Gong cha sells 4,000 cups in a single day, reflecting its growing global appeal. Gong cha opens its first store in Mexico and England, and in the same year, surpasses 1,00 locations worldwide. 2009 was also the year Gong cha launches the refreshing QQ Passion Fruit Green Tea and Taro drinks. New stores debut in Indonesia. The brand also grows its presence in the United States, opening stores in Florida, Texas, and Massachusetts. Gong cha expands into Belgium, Portugal, Panama, and Chicago, reaching over 1,500 stores worldwide. The brand expands into France, and surpasses 2,000 stores globally. In 2023, Gong cha also acquires its own dedicated tea garden, ensuring the highest quality tea leaves goes into every cup. Gong cha expands into Morocco, Saudi Arabia, Honduras, Puerto Rico, and Mauritius, strengthening its global presence. The brand also introduces a new store design and kitchen automation, aiming to improve guests' experience through improved speed of service and flavour consistency.